Selected Projects
A collection of design systems, editorial narratives, and visual direction built on strategic research and intentional storytelling. Each project explores the balance between functional clarity and emotional connection.
La Profecía de Gisil
El concepto explora el significado profético del nombre de Giselle y su vínculo con un destino inevitable: una mujer cuya naturaleza la lleva a vivir sus sentimientos hasta sus últimas consecuencias.
La propuesta se centra en su recorrido emocional —el amor, la traición y la pérdida— y en el momento en que el dolor transforma su historia.
A través de la fotografía conceptual y el diseño editorial, esta narrativa se convierte en una experiencia visual construida desde la atmósfera, el simbolismo y la composición.
Concepto · Dirección de arte · Fotografía · Diseño editorial
Tazas que cuentas historias...
Campaign concept:
A conceptual campaign for Sweet & Coffee designed to deepen the bond between the brand and its audience through strategic storytelling. The proposal turns coffee into a meeting point for memories, emotions, and everyday experiences—transforming every cup into a story that resonates with people and lingers in their memory.
GSM Inversiones
Materials Catalogue
Editorial design and layout for the GSM Inversiones corporate catalogue. I structured a broad range of construction supplies into a clean, functional grid, establishing a clear visual hierarchy for technical specs to streamline commercial use with a polished corporate look.
Confidentes Anónimas
Short Film on Mental Health
A story about the fragility of adolescent identity and the need to find refuge in others. Natalia and Camila, two classmates facing personal struggles in silence, build an anonymous online friendship without knowing that the person behind the screen is much closer than they imagine.
Sari's Point of View.
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